The game has changed and I don’t want to play

When I first started writing and publishing books, the indication of a books success relied upon trade reviews, a few book signings in popular bookstores and maybe a mention on the best sellers list. If you made it on Book TV you had arrived. The author for the most part could remain in the background and the book took center stage.

My biggest challenge with my publishing company is maintaining the traditional formula of book publishing and promotion and adapting to the new book publishing model that relies heavily on social media.

Now it seems the author takes the center stage and the book is a by product. Books have now become a branding strategy for celebrities, speakers, and reality show stars. Publishing houses won’t even consider publishing a title without checking an author’s Facebook or Twitter.

Print books take a back seat to eBooks and electronic reading devices. (Although this is better for the environment, there is nothing like holding a book in your hands and turning the page.) Some titles don’t even go into print, they only come out as an eBook.

Bookstore book signings have been replaced by blog tours, Twitter chats, and Google hangouts. Social media does make it easier to promote and reach a larger audience, but does the immediacy of electronic media diminish the quality of the books that are being published?

I guess the same argument can be made concerning self publishing vs traditional publishing, but even in self publishing when I first started, it was about the book, the content, the composition, and the construction.

I understand that evolution and innovation are good things, but when it comes to books it is hard for me to play by the new rules. I like the game the way it was where the book was in the starting lineup and I could ride the bench.

If you are an author, what challenges are you having with the new book model and the role of social media?

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Losing the paycheck mentality

paydayOne of the challenges I find with being a business owner is breaking the mindset of having a “payday” and a regular paycheck.

A paycheck mentality is when you rely on getting the same amount of income at the same interval (i.e. weekly, bi-weekly, bi-monthly, monthly), and you make financial decisions based on that.

There is a difference with being self-employed and being an employee. When your self employed, the business comes first, money comes in and you have to pay taxes, pay monthly business expenses, replenish inventory, reinvest in the business, and take what ever is left over as your salary, if there is anything left over. When your an employee, you do your job, get your paycheck, if you work a set amount of hours per week or on salary, you can expect the same amount every pay.

When you are a business owner and see an increase in income one month, it is not the time to go splurge you have to think ahead, what may be a windfall this month, you might have to use to carry you through the next month. You can’t put off important expenses assuming you will always make the same amount. Unless you have a contract or a grant that guarantees you make the same amount each month, and even in that scenario, a business owner has to always think ahead and put the business first.

It is hard when you see profits rolling in, not to want to celebrate and splurge a little, and not get caught up in the idea that it will always be like this. The truth is, your going to have some good months and some bad. The good months will cover you through the bad months if you put your business first.

All in all you have to think like a boss, not an employee.

Have you had any challenges with having a paycheck mentality?

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Why small businesses with no employees should have policies and procedures in place

Statistics published by the SBA (Small Business Administration US) indicate that most small businesses fail within the first 3 years of inception. One of the main reasons small businesses fail is due to a lack of proper business planning. A good business plan needs to be realistic and accurate. It should contain all aspects of the business including HR policies. Many small business owners do not develop any written policies or standards that highlight expectations for employee behavior or performance in the workplace.

When I was in the process of changing the way my business is taxed from sole proprietor taxation to partnership taxation so I ccould get full liability protection from my LLC. During I learned that it is more than tax status that provides liability protection for a business. The more business structures that I put in place to distinguish my business as its own entity, the stronger my liability protection is. To achieve this, I needed to have HR policies even though I didn’t have any employees, so I have addressed four questions: What are HR Policies? Why should a small business with no employees have HR policies in place? How to develop HR Policies? What are the Benefits of Having HR Policies with no employees?

What are HR Policies?

Human resources policies are formal guidelines and regulations that businesses implement to employ, train, evaluate and compensate employees. Clearly defined HR policies help prevent misunderstandings about the employer and the employee’s role and rights in the workplace. If a court dispute occurs between the employer and the employee, the employer is at a disadvantage if he doesn’t have a sound human resources policy.

Why should a small business with no employees have HR policies in place?

First and foremost, a small business owner officially or unofficially is an employee of their company. Most small business start off with the owner performing all aspects of the business, performing all jobs until profits allow for the business owner to hire employees. The next progression in the evolution of a small business is for the owner to hire employees. If the owner of a small business is the only employee in the company, the thought of having “official” standards or policies, may seem a bit crazy. So why should an owner/ employee of a small business worry about having HR policies, because not having HR policies and procedures in place can have consequences in all progressions of a small business.

Failure to create and adhere to HR policies often leads to reduced productivity and initiative, compensation practices that could lead to costly tax obligations or even an audit.

One of the benefits of owning a small business can also be a curse. The ability to set your own hours and work in pajamas is a definite benefit. Not having established hours of operation, or workdays could hurt a small business by confusing or frustrating customers. Designating certain times of the day or days of the week could be better for some business than others.

A relaxed approach to the workday could hurt a small business’ bottom line. If employees are hired under a relaxed workplace structure where there are no guidelines in place to outline expected duties and workplace behaviors, and if issues arise concerning amount of work or compensation, or conduct of other employees, the business owner has no legal protection and can be sued.

HR policies address payroll policies and issues most small business owners overlook. Having a payroll process in place can help business owners separate money used for personal and business expenses. Comingling of funds is a major reason small business end up getting in trouble with the IRS.

Establishing workplace structures through HR policies and procedures helps to keep my focus on building my businesses and establishing a presence with potential customers and employees. It also helps me fight the urge to procrastinate. I have a structure in place to outline how I want to run my businesses on a daily basis. I pay myself a salary to avoid comingling funds and spending profits that should be reinvested in my business.

How to develop HR Policies?

Workplace policies do not have to be long and complicated documents that no one can understand. Standards can be easily summarized starting with the policy title and a brief paragraph which highlights expectations. A small business’s HR policy should start by outlining the following: employee classifications, such as nonexempt or exempt; equal employment opportunity guidelines; workdays; pay period dates and paydays; paycheck advances; overtime pay; break and meal periods; payroll deductions, including statutory and voluntary deductions; safety and health regulations; benefits, such as vacations, holidays and sick and personal time; performance evaluations and pay increases; and terminations. The HR policy may also include other issues, such as timecard regulations; use of company resources, such as the Internet and telephone; sexual harassment; drug testing; dress code and complaints. It is good to start off with the basics even though they might not apply to your current situation.

Developing HR policies was daunting at first. I started with the basic policies as a foundation of how I would govern myself as an employee. I also thought of potential employment positions I may have at some point in my businesses. Then I expanded to how the business operates. The majority of my “workforce”  for my publishing company will consist of authors under contract whose books will be published by my company. The authors will not be employees per se nor will they be considered independent contractors. I thought of the roles that authors I publish play in relation to the company and created policies addressing those issues. Such as social media policies, authors will be using the platform my company provides (such as a website, Facebook page) for marketing and promotion. I also created a policy around conduct, when authors are attending social gatherings promoting their books and book signings.

What are the Benefits of Having HR Policies?

Human resources policies that are properly established and maintained can be advantageous to a small business. A well-written and fair policy can provide guidance on how to run day to day operations, supervise and manage future employees during the employment, training, promotion and compensation processes; and serve as a communication tool to recruit good employees regarding job expectations and behavior. HR policies help establish a small business as more than just a hobby in the eyes of the IRS. If the business owner needs to apply for a loan or line of credit, having a fully realized HR policy to show the bank officer may go a long way to establish credibility.

One of the biggest benefits of creating HR policies is discovering policies that are related to a business and tailoring them to fit the business needs. HR policies provide a blueprint to a business structure from the operation standpoint. Like most small business owners, my focus was on taxes, deductions, and profit. I didn’t realize the importance of record keeping, record storage, and intellectual property until I started developing my HR policies.

Record keeping

HR policies should comply with federal record-keeping laws. Employee records should include job application proof of citizenship (such as, birth certificate, photo id, and social security card), résumé, performance appraisals, and salary or wage changes. It is also important to keep leave or vacation requests, medical and payroll records. Along with employee records, sales record, invoices and expense records should be kept.

My business records are kept in a LLC kit. For my publishing company I am paid as an author, so my file will include:

  • A signed Publisher/Author contract
  • A book submission form with attached manuscript
  • A signed receipt of HR policies and Procedures form
  • A direct deposit form
  • Copies of photo id, social security card, and birth certificate
  • Copies of required tax forms
  • Income statements
  • New hire/author checklist

I use accounting software to keep track of my sales, invoices, inventory, and payroll.

Record storage

How certain employee records are filed, the length of time certain records have to be kept on file, if and when to destroy old employee records, are all components of record storage. For instance, Employee files containing personal information should be kept in a separate secure place from other business records and only authorized personnel should have access to those files. Records can also be stored electronically. With initiatives for businesses to go green and paperless, scanning hard copies of various types of employment documents and retaining only the electronic copies is becoming more and more popular. Electronic storage systems should be secure, accurate, reliable, and accessible. File backup systems that can store files in more than one place and contain metadata that can be authenticated for legal purposes.

Record storage is more important than I realized. Along with business and employee records, manuscripts, bar codes, and book cover art are records that require proper storage. My plan for record storage is to keep hard copies of records as well as electronic records stored on a hard drive, back up drive, and online storage. Additionally all files pertaining to one book (manuscript, cover art, and barcode) are stored on a data disk. I also plan to purchase a PC for my business operation because I’ve read that PC’s provide more storage capacity and file protection than a laptop.

Ninety percent of my business consists of online sales, emails and uploading files, all these records need to be stored in a safe secure way. A solid record storage policy and procedure is an attractive feature for future authors and employees.

Intellectual property

Intellectual property is a legal concept which refers to creations of the mind for which exclusive rights are recognized. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works. Common types of intellectual property rights include copyright, trademarks, and patents.

Publishing is a business that deals with intellectual property. The Publisher/ Author contract outlines the percentage of rights based on who contributes what to a literary work (the author for creating the work and the publisher for manufacturing and registering the work). Creating a policy that addresses this is just good business.

Deadlines and attention to detail are key factors in running a successful publishing business. There is a lot of behind the scenes work that goes on to get a book from acquisition to publication. By having HR policies in place, that address the behind the scenes processes, the day to day operations, and expectations, I am able to run my business more efficiently and avoid the mistakes that poor planning cost most small business. Also when I am ready to hire employees, or publish other authors, I already have workplace standards established that will protect my business.

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The publishing process: Book reviews

An important part of the publishing process is the book review. Book reviews can:

  • increase book sales
  • generate free advertising
  • provide feedback on the books content
  • help the book reach a wider audience

There are a few types of book reviews I will address in this blog, pre-publication reviews, peer reviews, and post publication reviews.

Pre-publication reviews are reviews that are requested prior to the books publication date (usually 3 to 4 months in advance). A bound galley or proof may be sent in for review followed up by a finished copy of the book a few weeks later. Request for pre-publication reviews are sent to book trade publications such as, Publishers Weekly, Foreword Magazine, and Kirkus Book Reviews. Also send requests for pre-publication reviews to major news papers like the NY Times, the LA Times, and USA Today. Although there is no guarantee a book will be chosen for review, if it is, the review can have a great impact on sales and marketing of a title.

Peer reviews are reviews by experts in the subject matter of a book or professionals whose review will add credibility to the book such as, a teacher reviewing a children’s book or a nurse reviewing a nutrition or exercise book. One may even ask a peer to provide a foreward in the book. Peer reviews help to bring credibility to a title and people who are asked to do a review are likely to help promote the book by telling their networks about it.

Post publication reviews are reviews done by people who have read the book and post reviews on book sites like Amazon or Goodreads. Online book reviewers or small press reviewers that review books in a specific genre, and may request a review copy of a title. Post publication reviews are not always solicited like pre-publication and peer reviews, this makes them more valuable because the reviews are coming directly from the consumer.

Either way, book reviews are a very important part of marketing a title, and which ever type of review is solicited, it is a good investment in a books success.

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The publishing process: How long?

One of the most frequently asked questions I get regarding book publishing is: How long will it take to get my book published? Well, the short answer is it could take a year to a year and a half depending on the manuscript, the season, the Author platform, promotion, the copyright and registration process. Other projects being published that year also factor into when a title is released.

Let’s start with the manuscript. A manuscript that has been accepted for publishing goes through an editing and a proof reading process. Several edits may be made, not just for spelling and grammatical errors, but for content, the flow of the book the chapter placement, the page count, should the book be released as one whole work or split up into multiple works. The editing process could take months, before a final draft is agreed upon between the publisher and the Author. Once the final draft is completed, a bound proof is sent to major publications for book reviews (more on the review process in a future bog).

The season refers to when the book will be released. Does the release of the book correspond with a holiday, a special event, or should the book be released during the eligibility period for a prestigious book award. The season a book is released in is very important because we want to give a title the best opportunity for sales and recognition.

The Author platform and promotion: This is the point of the process where we look at the Author’s platform on social media, any groups or organizations the Author may be in or affiliated with, any opportunities for speaking engagements or seminars the Author may have, then we plan a promotion strategy around the Author’s platform and then think of ways to expand it to the general public. The Author is responsible for most of his or her own book promotion, but here at Marquise Publishing, we like to provide a helping hand in the process.

The copyright and registration process is, applying for copyright registration, the library of congress number, and the catalogue in publication data, basically all the books front matter.

Other projects pending release in the same year. Marquise Publishing is a small independent publishing house that only releases up to five works per year, as we grow that number will increase, but for now in order for use to provide a good home for great books, we keep it around five, and that can add to the time from acquiring a new title to its release.

So that is a small explanation of how long it may take for a book to be published. Not everything was covered but that is a general idea of what to expect.

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Informational interview conducted 11/14/12

** Disclaimer**

This interview was conducted in 2012 and the information may no longer be up to date and the views of the interviewee may have changed.

Kim Martin Sadler

Editorial Director

The Pilgrim Press

The Pilgrim Press & Stillspeaking Publications

Interview date: November 14, 2012

Purpose of Interview: To get information on the publishing industry.

Pilgrim Press is the oldest living publishing house in the nation. It was founded in 1640 when the Pilgrims came over on the Mayflower. Pilgrim press has a rich history in abolition and civil rights. The publisher moved from New York to Cleveland in 1991. Pilgrim press publishes about 20 titles per year.

Q: What is your background (both academic and experience)?

A: Degree in print journalism

Freelance writer for:

Trinity Baptist Church in Chicago

The National Association of Social Workers

The Urban League

Q: How long have you worked in this field?

A: 21 years in communications writing

Newsletters

Magazines

Books

Q: What are the basic prerequisites for jobs in this field?

A: To get into one of the “Big 10” publishing houses you have to know someone to get your foot in the door and you have to start at an entry level position and work your way up.

There are multiple components to book publishing other than the author

Graphic artists- create book covers and cover art

Production – manufactures the book

Marketing- get the word out about the book

Because of the internet, eBooks and other technology, you can have any background to get in to the publishing industry.

Q; How would you describe your day-to-day responsibilities?

A: Day begins with opening and responding to emails, many of those emails are for unsolicited manuscripts. The manuscripts that cover areas of interest go into a folder, other get a decline letter.

Edit manuscripts that are acquired for publishing

Look at sales reports such as the “birthday report” that tracks book sales from the first publication date thru the first year

Handle any crisis with authors

Negotiate contracts with authors

Look over catalogues to make sure they include all current titles

Read Publishers Weekly (the industry bible)

Attend acquisition meeting

Make sure deadlines are met

Q: What part of this job do you personally find most satisfying? Most challenging? Least satisfying?

A: Most satisfying:

When the book that has been worked on is released and is a success

Most challenging:

Problems with authors and the process; authors can be very rude and demanding

Contract negotiations

Misprints (mistakes made after the book is printed)

Least satisfying:

Sending decline letters

Q: What have you learned about the job

A: What I learned about the job

The publishing industry is a white male dominated industry. There are very few people of color in the industry. Key things publishers look for in an author are the author’s platform, how they use social media, and if they have a following. Book publishing is a time sensitive industry, books are marketed a year before their publication date.

My takeaways from the informational interview

Did the interview change my view about what the job is:

Yes. The job is not for procrastinators, there are deadlines that have to be met to make sure the book has the best chance to be successful. The interview has increased my desire to be in the publishing field.

What I learned about the process:

There is a lot of behind the scenes work that goes into producing a book. Attention to detail is a must because mistakes can be costly. You have to be available to the author and address their fears and concerns.

Did you find this helpful? Will you conduct an informational interview to learn more about your field of business?

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Are you getting in your own way?

img_2658Building a business can have its challenges. There are always obstacles to overcome and competitors to stay ahead of.

In order to overcome challenges one must always be aware of the trends and best practices that help lead businesses owners to success.

Some of this seems obvious as long as you are paying attention.

But there is something that is not so obvious one should pay attention to. The internal processes that may be getting in the way of your success.

For example, I am in the book publishing business. I prefer print books. I like the process of holding a book in my hand, turning the pages and making notes in the margins. So when I promote new titles, I put the bulk of my effort into print books.

But this is the electronic age and today’s readers prefer ebooks. They provide instant access, are more environmentally friendly than print books and they save space because they can be uploaded to a reading device or cloud storage.

Most book publishers don’t even invest in print books unless they are doing book tours or book signings.

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My resistance to promoting ebooks over print books is hurting my business’ bottom line. Because of my personal preference I am not as successful as I should be and now I’m playing catch up.

img_2659-1

How can you avoid getting in your own way?

Pay attention to trends in your industry
Think outside the box
Realize doing things “your way ” may not always be the best way
Revisit your business goals and think of new ways to reach them
Don’t be afraid of change

Are you getting in your way when it comes to your business?

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Informational interviews

Informational interviews are a good tool for a small business owner to use to find out about their field of business. The interview should not be about gaining intelligence on the daily operations of a company, but to ask questions about what it takes to be in the industry. For example:

What kind of background does a person in this field usually have?

Explain your best/worst day?

What are the character traits of a successful person in this industry?

If you could change one thing about the industry, what would it be?

These kinds of questions are more probing and will provide you with more valuable information that goes beyond “best practices”. You don’t have to stick with someone in your industry, interview a small business owner whose business reflects a level of success you are striving for, and see what it took for them to get to that level. In my next blog, I will have an informational interview I did with someone in the publishing industry. If you feel you are at an impasse with your business and really want to know if you have what it takes to be a success, give informational interviews a try.

Side note: this is also a good tool for a job seeker or someone looking to change careers.

Have you used informational interviews when building your business? Would you consider doing one, why or why not?

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Business structure

When re-launching my publishing company this year, I realized although I was registered as a LLC, I was running my business and being taxed as a sole proprietor. Because of this, I was not receiving full liability protection for my company. So the first thing I did was look for information on running a LLC. I found the book, Limited Liability Companies for Dummies  by Jennifer Reuting. I realize I will eventually have to consult a professional, but I like to have a general understanding of all aspects of my business. The book is very informative and gives a general overview of how to set up a LLC, the forms that must be filed, and what states are best to form your LLC in. The book also discusses what limited liability protection is and how to maintain it.

I decided to form a LLC as an umbrella for my business and any other ventures I may want to pursue, I like the idea of my business being a separate entity from myself, and the protection a LLC provides against my personal assets if my business were ever sued. Now that I have set up my LLC properly I can enjoy the liability protection and tax benefits it provides. If you are interested in starting your own LLC, I recommend the aforementioned book as a good starting point.

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Expectations

When starting my business and making my action plan I had day dreams of how things would be. I would register my business with the state, and then the gates of business opportunity would open up and I would be accepted in the business owners club and be taken seriously. Once I got my certificate of registration from the state, I ran to banks for business loans and start up organizations with my laptop and a dream speech, just to have the door slammed in my face. “But I’m one of you, check the secretary of state website”. What I learned, your business has to be in business to do business. No one wants to deal with an entity in name only, there has to be a balance sheet and a customer base to go along with that. The work it took for me to file my paperwork correctly draft my addendum, articles of operation and create my human resource policy and procedure manual earns me no brownie points. I expected that forming an LLC instead of being a sole proprietor would give me more clout and business opportunities, no, it means my taxes just got more complicated. What expectations do you have for your business?

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